The right sports shoes for women make every session feel different - less fatigue, more control, better focus on the sport itself. At Ten x You, co-founded by Sachin Tendulkar, every shoe is built around one belief: Never Stop Playing. Whether you run daily, walk for fitness, train at the gym, or play cricket, there's a pair engineered for what you actually do - not a scaled-down version of a men's shoe, but a shoe built for the demands of women's sport and training.
Ten x You's footwear range covers every major activity Indian women train and compete in. Here's what to reach for based on how you move.
Built for women who take their running seriously, the Aeonic delivers responsive cushioning that absorbs road impact on every stride, a lightweight upper that reduces fatigue over long distances, and a secure fit that holds through the full run. It handles daily training runs as comfortably as it handles longer race-day distances. Browse the full running shoes for women range.
Walking shoes for women need to balance cushioning, grip, and all-day comfort - the Zenflo delivers on all three. The slip-on construction makes it easy to reach for every morning; the cushioned insole keeps your feet supported through extended sessions; and the grippy outsole handles uneven surfaces without slipping. Available in Cacao, Carbon, Concrete, and Arctic Navy. Explore walking shoes for women.
For gym training, a flat, stable sole matters more than thick cushioning. The Switch OG and Switch Fan Edit multi-sport shoes give you the ground contact needed for lateral drills, compound lifts, and cardio circuits - without the instability that thick-soled running shoes introduce under a barbell. Explore gym shoes for women.
Cricket places unique demands on footwear - long hours in the field, sharp direction changes, and surfaces that shift between hard ground and turf. The All-Rounder cricket shoes are engineered for exactly this: a reinforced outsole for turf traction, rigid midfoot support for lateral cuts, and a cushioned insole designed to stay comfortable through a full match. For batswomen, the Centurion Pro adds specialist pivot support at the crease. Explore the cricket range.
The right shoe depends on what you do, where you do it, and how often. Four things to match before you buy.
A running shoe has a curved, cushioned sole built for forward motion. A gym shoe needs a flat base for stability under load. A cricket shoe needs turf-specific traction. Using the wrong outsole for the wrong activity reduces performance and raises injury risk - particularly for knees and ankles.
High-impact activities like running and cricket need responsive midsole cushioning to protect joints over repeated sessions. For gym training, you want minimal cushioning underfoot - enough comfort for long sessions, not so much that you lose ground contact during lifts or lose stability during lateral movement.
Always size sports shoes with toe room - your foot expands during activity. Ten x You follows standard Indian sizing. For running and walking, half a size up gives you the space you need. For training and cricket, your true size is generally the right call. If you're in between, go up.
A breathable upper prevents moisture build-up during high-output sessions - especially important during Indian summers. A lighter shoe reduces fatigue over long distances. If you're running or walking for extended periods, prioritise both. For gym training and cricket, durability and lateral stability matter more than minimising weight.
Every shoe in the Ten x You range is built around three fundamentals - cushioning that works, grip that holds, and a fit that stays secure through movement. Here's what that looks like in practice.
The midsole in Ten x You sports shoes is engineered to absorb impact and return energy with each stride. Running shoes carry a thicker, more responsive cushioning stack for road impact. Gym shoes use a flatter, denser compound for stability during weighted training and lateral movement. Both are designed to hold their structure through repeated sessions, not just the first few weeks.
Outsole design varies by activity. Cricket shoes use a rubber compound optimised for turf traction and sharp pivot points. Running and walking shoes use a directional tread pattern that channels grip and supports forward momentum. Gym shoes use a flat, high-contact base for maximum ground feel during lifts. Each pattern is matched to the surface it's made for.
Breathable mesh or engineered fabric uppers keep airflow moving around the foot, reducing heat and moisture build-up across long sessions. The heel counter provides structure and prevents slippage during dynamic movement. Lace-up constructions offer adjustable hold for sport; slip-on styles - like the ZenFlo - prioritise ease and all-day comfort for walking and everyday wear.
A well-maintained shoe performs better and lasts longer. These four habits make a real difference to the life of your footwear.
Remove surface dirt and dust with a dry or slightly damp cloth after each use. Avoid machine washing - it breaks down midsole foam and weakens adhesives faster than regular wear does, shortening the functional life of the shoe significantly.
Never dry sports shoes in direct sunlight or near a heat source. High heat degrades the foam in the midsole and causes the upper to stiffen and crack over time. After a session, remove the insoles and leave both in a ventilated space at room temperature.
Wearing the same pair every day compresses midsole foam without giving it time to recover. Rotating between two pairs - even if one is a lighter shoe for casual days - extends the life of both and keeps the cushioning performing the way it should.
Keep shoes in a dry, ventilated space away from moisture. Stuff the toe box with newspaper or a shoe tree when not in use - it holds the shape and absorbs any residual moisture after a sweaty session, preventing the upper from collapsing or creasing permanently.
Ten x You was built in India, for Indian conditions - heat, humidity, variable surfaces, and the kind of high-frequency training Indian women actually do. Co-founded by Sachin Tendulkar, the brand's cricket roots run deep, but the range covers every major activity a woman might pursue: from morning runs and long walks to gym sessions and match days on the field. That grounding shows in how the shoes are built - not for one photoshoot and a press release, but for daily use in real conditions. The cricket range carries DNA from decades of serious play. The running and walking shoes are designed for India's roads and weather, not northern European conditions they were never meant for. Most styles are priced under ₹5,000. Browse the sports shoes under ₹5,000 range for options that don't compromise on performance at accessible price points. Free shipping and easy returns across India - no reason to get the fit wrong.